Branding / Publication
The Human Development and Family Studies program at UW-Stout was looking for a fresh new look that would draw in prospective students and retain current ones. The new HDFS look had to reflect UW-Stout’s branding guidelines while differentiating the program from anything else across campus.
Color is used to create a distinct look for the marketing material. The teal overlay and yellow transparent box with offset type can be found throughout each deliverable. The final product feels fresh, modern, and clean, which helps to further develop the programs brand.