Branding / Publication
The Midwest Craft Brewers Conference is held at UW-Stout annually. The conference draws brewers from across the Midwest to learn more about how to better brew craft beer. The conference needed a strong, versatile brand that could hold its identity throughout multiple years.
Branding for the Midwest Craft Brewers Conference needed to be sophisticated and smart while still holding true to the traditional craft brew culture. The logo and promotional material combines classic old style craft brewing with modern, complex and advanced brewing techniques.