Urban Roots was an indoor skatepark developed in a short amount of time by a group of devoted skaters from the Eau Claire, WI area. It was an honor to be approached to develop the branding for the park. The logo needed to represent the skate scene in the Eau Claire as well as draw in new participants.
The tree growing from the halfpipe is a symbol of the growing community of skaters in the Greater Chippewa Valley. The Urban Roots mark had to be easily adaptable for multiple purposes, including die-cuts, patches, apparel, signage, and much more.